Marketing Content Review

We help companies deploy their first marketing content automation system. Our consultants provide guidance on the most effective types of content to use in a Discovery Guide and the most efficient methods to digitize assets and make them dynamically available to your sales, sales engineering and services teams.

 

Sales Coaching: Training and techniques at your fingertips

Organizations invest a lot of resources to provide education, techniques and skills development for their sales staff. If you can bring together the critical components of these trainings and make it available in a simple and concise format, sales people have a much higher chance of putting it to use.
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  • Put your sales training investments to work
  • Simple coaching with measurable results
  • Practical Personas that sales people can use
  • Simplify the discovery and qualification process
  • Track the best way to handle every objection.

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Marketing Content for Sales: Usable in any sales interaction

Smooth communication between product marketing and sales is critical for effective selling. Sales people (and prospects) benefit from telling factual before-and-after stories. Content that summarizes the core value of a product, including the challenges faced, solution deployed and the benefits realized, lead to more effective sales engagement.

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  • Enable product marketing and sales to communicate
  • Customer stories that sales people can actually use
  • Use-cases for your product usable in discussion
  • Peer-to-peer customer references
  • All the content sales needs for effective selling.

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Real-time Marketing Content Feedback: For product marketing

Organizations invest a lot of resources to build and manage content for the sales and marketing organization. Determining the most effective format, tone, facts and presentation based on actual feedback from sales people, and the outcomes of their sales interactions, can help streamline and improve this content creation process.
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  • Observe sales people using product marketing content
  • Evaluate the most effective content types and formats
  • Capture the real story from your customers
  • Get real-time feedback on the most effective content
  • Start speaking the language of sales.

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