Replystream provides out-of-the-box Data Automation to address the most common challenges that impact sales and marketing productivity. We also let you design, configure and deploy your own automation to solve the unique challenges of your business.
The goal of data automation is personalization; to allow marketing programs and salespeople to create content, messages and call-to-actions that are highly relevant and compelling to an individual person and their organization. There are three essential steps to personalization.
Classify and Standardize
Systematically classify all data attributes to clean bad data and append the meta-data meaningful to your business.
Segment and Prioritize
Create campaigns, views and reports that are immediately actionable by marketing systems and sales teams.
Personalize and Act
Use your organization profiles and personas to guide personalized content for sales engagement.
Data Automation done right can free-up the time of your sales and operations teams to focus on winning new business and supporting the customers you have. Many of the mundane, repetitive and low-level tasks that your sales staff and system administrators work on every day can be automated.
Detect and fix bad data so it is actionable by sales.
Speed-up the manual research process.
Append level, function, role and calculate personas.
Organize related and similar contacts.
Identify corporate emails and domains.
Get your sales team out of data management.
Fix US and international phone number formats.
Automatically profile and segment companies.
Cleansing, matching and appending data is a waste of time, money and highly-valuable resources unless it automatically delivers results. Replystream creates the reports, views and content that sales teams can action immediately in their day-to-day activities. The benefits include:
Segmenting and prioritizing avoids wasting time on irrelevant contacts, reduces research and eliminates manual list-building.
Reduce Data Budget
Spend less on data, match and append, web-hooks and other third-party sources. Focus investment on prioritized lead sources.
Profile organizations and calculate personas on-the-fly so your sales teams can personalized their message and increase conversions.