Reporting

Marketing Reports Integration for Salesforce and Marketo

Marketing Reports in Salesforce and Marketo Marketing reports in Salesforce can be extremely powerful. This blog describes some basic steps to configure Salesforce and Marketo to ensure accurate and reliable reporting from day 1. They are also big time savers when it comes to day-to-day operation of Salesforce and Marketo. Step 1: Marketo Channels, Status, Steps…

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Marketo Channels Reporting to Compare Programs

Marketo Channels Reporting Marketo Channels and cross-channel reporting is the subject of 2 of the 5 patents issued to Marketo at the time of writing. From US2014081740A1 ‘Metadata-based cross-channel reporting marketing analytics’ summarizing “Specifically, marketing/sales departments do not have an effective tool to… compare otherwise unrelated marketing programs and measure their effectiveness …on producing sales…

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Salesforce and Marketo Reporting for CMOs

Salesforce and Marketo Reporting This is the first in a series of 10 blogs that go into the practical steps to get accurate program and campaign attribution metrics from Salesforce and Marketo reporting. This also enables you to understand return on investment from your marketing programs. The reason we chose these 2 systems is simple;…

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The 10 Key Salesforce and Marketo Terms you need to know

The 10 Key Salesforce and Marketo Terms This blog walks you through the 10 Key Salesforce and Marketo Terms and is part of a blog series describing the steps to get the Salesforce and Marketo reporting you need, and deserve. Good news, bad news The bad news is that in most cases Marketo and Salesforce…

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