Attribution

Marketing Reports Integration for Salesforce and Marketo

Marketing Reports in Salesforce and Marketo Marketing reports in Salesforce can be extremely powerful. This blog describes some basic steps to configure Salesforce and Marketo to ensure accurate and reliable reporting from day 1. They are also big time savers when it comes to day-to-day operation of Salesforce and Marketo. Step 1: Marketo Channels, Status, Steps…

Read More

Marketo Channels Reporting to Compare Programs

Marketo Channels Reporting Marketo Channels and cross-channel reporting is the subject of 2 of the 5 patents issued to Marketo at the time of writing. From US2014081740A1 ‘Metadata-based cross-channel reporting marketing analytics’ summarizing “Specifically, marketing/sales departments do not have an effective tool to… compare otherwise unrelated marketing programs and measure their effectiveness …on producing sales…

Read More