Account-Based Marketing

Replystream Playbooks and Data Automation enables you to rapidly put your account-based marketing and sales strategy into practice

Definition

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organizations. There are three steps to ABM.

Target Accounts and Personas

Select accounts, discover contacts and develop insights relevant to the organization profile and personas.

Develop Content, Messages and Run Plays

Develop content and messages, run plays and track interactions with accounts and contacts.

Measure Coverage and Engagement

Measure coverage of target market, engagement with contacts and  current account-level influence.

Use-Cases

Replystream products support the key use-cases in deploying a successful account-based marketing strategy.

Segment Marketing Database

Detect and fix bad data so it is actionable by sales.

Define Personas

Append level, function, role and calculate personas.

Profile Organizations

Automatically profile and segment companies.

Develop Account Insights

Content relevant to target accounts and personas.

Develop Account Content

Create messages and content for accounts.

Prioritize Target Contacts

Organize related and similar contacts.

Measure Coverage and Interaction

Track progress and activity metrics vs. goals.

Track Engagement and Influence

Engagement and influence in target accounts.

Case Study: NexGen Storage


See how NexGen Storage grew pipeline 454% from re-launch.

 

Case Study: Couchbase


See how Couchbase grew pipeline over 600%.

 

Features: ABM


Accelerate your Account-Based Marketing programs.


Business Benefits

A highly-focused account-based marketing strategy allows you direct your resources and investments to the highest yielding industries, accounts and contacts. The benefits include:

Increase Sales Focus

Eliminate sales cycles with industries, accounts and contacts that have low win-rates or generate lower operating margins.

Reduce Content Budget

Spend less on third-party content sources by leveraging the internal customer success stories and testimonials.

Increase Marketing ROI

Ensure that your marketing investments are securing new logos and generating incremental revenues.

Get Started Now

Find out today how Replystream can help you grow revenues.